Every March, New York Life sponsors the ACC Men’s Basketball Tournament. And every year, they partner with Boys & Girls Club to support the local community in the host city. This year, they wanted to do something extra special for the Navy Yard Clubhouse in Brooklyn – a clubhouse whose membership had seen a sharp decline following the disruption of the pandemic. In addition to some gym upgrades (which NYL helped with), the Navy Yard needed new jerseys for their basketball program. So we worked with one of the most respected streetwear brands in the world, Awake NY, to create an icon a whole community can rally behind.
Made while freelancing with Anomaly (NY)
AD: Thomas Hinkamp