Knob Creek is a flavor-forward whiskey made to hold its own on a table (or grill) full of thick-cut ribeyes and fat slabs of pork. To put the brand’s culinary bona fides on display for the food world to see, we created “Whiskey and Eggs: A Roadshow of Hard-Earned Flavor,” partnering with Big Green Egg to make our presence known in an unmistakable way at top food festivals across the country. The craft and thought put into every detail amounted to an immersive experience that communicated the brand’s “hard-earned” ethos at every turn. In addition to stealing the spotlight at each event, this became the new gold standard for experiential within the Beam Suntory portfolio.
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