Lone River wanted to claim West-Texas-sized piece of a hard seltzer market that had become synonymous with rooftop pool parties and bachelorette brunches. With the help of West Texas native, Ryan Bingham, we borrowed from the local tradition of cowboy poetry to invite seltzer-drinkers to saddle up, kick up some dust and head west for a taste of the place Lone River is proud to call “home.”
Made while freelancing with Anomaly (NY).